For mental performance coaches

Run your whole roster.
One platform

Every client managed, every session under your brand — and the work proves itself on a chart.

Request access See it in action

Built on the CalmWaves Method · made for coaches

studio.calmwaves.com Live preview — click around

Good morning, Dallas.

6 clients · compliance 56%

Today's triage

JWJohn Wick BaseballInactive

No sessions yet · hasn't started the work

JDJohn Doe Baseball
No sessions yet

MSMike Scott Baseball
No sessions yet

BJBill Jean Baseball
No sessions yet

From noise to signal

A mental performance coach's week is noise.

An athlete's mind under pressure is noise.

One platform that simplifies both — for the coach and the client.

Who's behind itBuilt on the CalmWaves protocol, shaped by co-founder Dr. Doug Cowan — a therapist of 35+ years with 30,000+ brain-training sessions behind the method.

The gap

Mental performance coaching grew up. The tools never did

Coaches have the method — the protocols, the drills, the relationships. What they've never had is the system to run it. That's Studio.

You buy it for your practice — your athletes use it, and never see a bill.

The way it works now

Plans → Docs Reminders Sessions → Texts Email threads Check-ins by hand Spreadsheets + overhead per client

→

On Studio

CalmWaves Studio

One roster

Plans in a tap

Sessions under your brand

Accountability at a glance

“I spend more time running the practice than doing the coaching.”
— A mental performance coach

The flywheel

Every turn, the proof gets louder

The coach's work and the athlete's work feed each other — every cycle gets stronger.

Coach

Builds the plan

Assessment in, plan out — you sign off.

A sharper plan each cycle

Athlete

Does the daily work

Their pace. Your brand.

Daily reps that compound

Athlete

Gains show up

A re-test shows the change.

Proof that stacks up

Coach

Acts on the proof

See who's on track. Adjust.

Triage + AI mentor

Proof
compounds the roster grows

Built for coaches. Owned by athletes.

How it works

One workflow for every client

Build the plan. Deliver it under your brand. See who's on track — the same three steps for every client.

Plans

Build a plan

Assign →

Drop actions into your phases — rename them, add your own, or use the CalmWaves framework. The plan is yours.

Regulate

Coherent breathing 5m

Activate

FocusCalm 6m

Apply

Visualization 4m

Anchor

Reflection 5m

+ Add your own phase

Actions — pull from the library or build your own

+ Custom action Regulate Box breathing Regulate Physiological sigh Activate Dual N-Back Apply Cue rehearsal Anchor Gratitude note

01 — Assign

Build it. Sign it off

Build a plan from a library of actions — or build your own — and group them into the phases you run.

Athlete app

PYour Mental Performance Practiceyour brand

Good afternoon, Riley.

Today

Note from Coach Dallas

"Trust your read. Let the work show up."

Today's session22 min

RegulateActivateApplyAnchor

Start session →

Assigned by your coacharticle

"Breathing before the first pitch"

Athlete app · Session

PYour Mental Performance Practiceyour brand

Inside today's session

Tap an exercise to preview it

02 — Deliver

Your sessions. Your name

Clients get a daily app branded as your practice. Tap through what they see.

Athlete app · Progress

PYour Mental Performance Practiceyour brand

Today's work done ✓

Riley · in-season

This week5 of 7 sessions

Last 28 daysconsistency

03 — Track

See who's on track

Every session checks in on its own. A 28-day grid shows who's doing the work — no chasing.

Plans

Daily work. Weekly gains

A coach-built plan an athlete runs most days, organized into your phases — aimed at what they're improving over weeks.

Routines

The scripts for the big moments

Short routines for when it counts — pregame nerves, pressure resets, postgame decompression. Built once, run on the spot.

The cognitive side

Build the plan around the brain — not a guess

Measure twelve cognitive domains. Build the daily work around the weakest one. Re-test — and watch it move.

Cognitive assessment · 12 domains

Sustained attentionweakest

Selective attention

Divided attention

Working memory

Processing speed

Executive function

Cognitive flexibility

Episodic memory

Mental rotation

Visuospatial

Verbal reasoning

Deductive reasoning

Weakest of 12 · your anchor

→

30-day plan · anchored to Sustained attention

Attention-anchored planAthlete22m/day

Regulate · 5m

Coherent breathing

Activate · 8m

FocusCalm · attention

Apply · 4m

Cue rehearsal

Anchor · 5m

Reflection

Re-test in 30 days · watch Sustained attention

Assessment in. Plan out

Upload a cognitive assessment. Studio reads twelve domains and finds the weakest one.

It builds the 30-day plan around that domain — so the daily work targets what needs work, not a hunch.

Twelve domains in all — attention, memory, processing speed, executive function, reasoning, and more.

Brain-tech · assign to a plan or routine

CalmBoxEEG · breathing

Assign

FocusCalmfocus games

Assign

Mendineurofeedback

Assign

Device integrations rolling out with our hardware partners

Brain-tech, built into the routine

Drop brain-tech — CalmBox, FocusCalm, Mendi — into any plan, so it's part of the work, not a shelf gadget.

30 days later · re-test

Sustained attention 34 → 62 ▲ +28

The diff — proof, not a promise

Built for first movers. Be one.

Request access

Built differently on purpose

What we refused to build

No streaks. No badges.A missed day gets a plan, not a guilt trip.

No auto-plans.The engine drafts; a human signs. Your judgment is the product.

No selling to your athletes.No upsells, no ads. Your name on the app. Ours in the footer.

No data lock-in.Athletes export or delete their own data. Including from us.

No coachless version.Studio assists your reasoning. It never replaces it.

Your athletes get software that respects them. You get a system that trusts you

Why coaches switch

Built to grow your practice, not just run it

Grow

Your roster grows. Your admin doesn't.

Retain

Show the work working. Clients renew.

Simplify

Everything in one place. Close the tabs. Drop the spreadsheets.

Not a prototype. Studio runs on the CalmWaves protocol — 30,000+ brain-training sessions behind the method — so you're building on proof, not a pitch.

The Signal Cohort

Five founding practices

No one else is building this. Studio is for first movers who'd rather shape the tool than wait for proof.

Founding seats run free while we build it with you — early access, a real say in what ships, your rate locked.

After that: one product, priced by your practice size — never feature tiers.

Onboarding's quick: import your roster by CSV, and a short wizard has you running in a day.

Request received

You're on the list

If your practice is a fit for the first cohort, you'll hear from a person — not a sequence — within a few days.

Five seats. The next cohort waits until the first one is thriving.

Client program · now in beta

Don't have a coach yet? We'll work with you

Whether you're an athlete or a professional who performs under pressure, join the beta.

We'll pair you with a vetted coach — or work with you directly: our team and Dr. Doug Cowan.

Request received

We'll reach out

Thanks for your interest. A real person will follow up about pairing you with a coach or working with our team directly.

When the nervous system finds calm, everything else follows.