For mental performance coaches

Run your whole roster.
Without the spreadsheets

Every athlete in one place: plans, sessions under your brand, and a clear view of who’s doing the work. Import your roster and a short wizard has you running in a day.

Start for $1 See it in action
  • $1 covers your first 30 days
  • Cancel anytime
  • Your athletes never see a bill

For our first 20 coaches · then from $49 a month · See plans

Built on the CalmWaves protocol, shaped by co-founder Dr. Doug Cowan — a therapist of 35+ years with 30,000+ brain-training sessions behind the method.

studio.calmwaves.com Live preview — click around

Good morning, Dallas.

6 clients · compliance 56%
Today's triage
JWJohn Wick BaseballInactive

No sessions yet · hasn't started the work

JDJohn Doe Baseball
No sessions yet
MSMike Scott Baseball
No sessions yet
BJBill Jean Baseball
No sessions yet

From noise to signal

A mental performance coach's week is noise.

An athlete's mind under pressure is noise.

One platform that simplifies both — for the coach and the client.

The gap

Mental performance coaching grew up. The tools never did

Coaches have the method — the protocols, the drills, the relationships. What they've never had is the system to run it. That's Studio.

You buy it for your practice — your athletes use it, and never see a bill.

The way it works now
Plans → Docs Reminders Sessions → Texts Email threads Check-ins by hand Spreadsheets + overhead per client
→
On Studio
CalmWaves Studio
One roster
Plans in a tap
Sessions under your brand
Accountability at a glance

“I spend more time running the practice than doing the coaching.”

— A mental performance coach
The flywheel

Every turn, the proof gets louder

The coach's work and the athlete's work feed each other — every cycle gets stronger.

Coach

Builds the plan

Your method, your phases. You sign off.

A tighter plan each cycle
Athlete

Does the daily work

Their pace. Your brand.

Daily reps that compound
Athlete

The work shows up

Every session and check-in, logged.

Proof that stacks up
Coach

Acts on the proof

See who's on track. Adjust.

Triage + AI mentor
Proof
compounds the roster grows

Built for coaches. Owned by athletes.

How it works

One workflow for every client

Build the plan. Deliver it under your brand. See who's on track — the same three steps for every client.

Plans

Build a plan

Assign →

Drop actions into your phases — rename them, add your own, or use the CalmWaves framework. The plan is yours.

Prime
Coherent breathing 5m
Activate
FocusCalm 6m
Apply
Visualization 4m
Anchor
Reflection 5m
+ Add your own phase
Actions — pull from the library or build your own
+ Custom action Prime Box breathing Prime Physiological sigh Activate Dual N-Back Apply Cue rehearsal Anchor Gratitude note
01 — Assign

Build it. Sign it off

Build a plan from a library of actions — or build your own — and group them into the phases you run.

Athlete app
Your Mental Performance Practiceyour brand
Good afternoon, Riley.
Today
Note from Coach Dallas
"Trust your read. Let the work show up."
Today's session22 min
PrimeActivateApplyAnchor
Start session →
Assigned by your coacharticle
"Breathing before the first pitch"
Powered by CalmWaves
Athlete app · Session
Your Mental Performance Practiceyour brand
Inside today's session
Tap an exercise to preview it
Powered by CalmWaves
02 — Deliver

Your sessions. Your name

Clients get a daily app branded as your practice. Tap through what they see.

Athlete app · Progress
Your Mental Performance Practiceyour brand
Today's work done ✓
Riley · in-season
This week5 of 7 sessions
Last 28 daysconsistency
Powered by CalmWaves
03 — Track

See who's on track

Every session checks in on its own. A 28-day grid shows who's doing the work — no chasing.

Plans

Daily work. Weekly gains

A coach-built plan an athlete runs most days, organized into your phases — aimed at what they're improving over weeks.

Routines

The scripts for the big moments

Short routines for the moments that count — the same pre-game sequence every game, one between plays, one after. Built once, run on the spot.

Devices

Brain-tech, built into the routine

Brain-tech · assign to a plan or routine
CalmBoxCES · 20-min session
Assign
FocusCalmEEG · training games
Assign
Mendineurofeedback
Assign
Device integrations rolling out with our hardware partners

Assign it like any other action

Drop CalmBox, FocusCalm, or Mendi into any plan or routine, so it's part of the daily work, not a shelf gadget.

Try it on your own roster: 30 days for $1.

Start for $1
Built differently on purpose

What we refused to build

No streaks. No badges.A missed day gets a plan, not a guilt trip.
No auto-plans.The engine drafts; a human signs. Your judgment is the product.
No selling to your athletes.No upsells, no ads. Your name on the app. Ours in the footer.
No data lock-in.Athletes export or delete their own data. Including from us.
No coachless version.Studio assists your reasoning. It never replaces it.

Your athletes get software that respects them. You get a system that trusts you

Why coaches switch

Built to grow your practice, not just run it

Grow

Your roster grows. Your admin doesn't.

Retain

Show the work working. Clients renew.

Simplify

Everything in one place. Close the tabs. Drop the spreadsheets.

Not a prototype. Studio runs on the CalmWaves protocol — 30,000+ brain-training sessions behind the method — so you're building on proof, not a pitch.

Not ready for Studio?

Start with one client

Send a client for an assessment. They take it at home, a person reads it, and their written read lands within 48 hours. The results are theirs to bring back to you.

Assessment + written read

The Baseline

$49one time

Where they stand in twelve areas, from attention to processing speed, and what each score means for their day.

See The Baseline → 30 days

The Reset

$149one time

The assessment, a 30-day plan built on their numbers, then a retest to see what moved.

See The Reset → With CalmBox

CalmBox Starter

$390one time

The full 30 days with the CalmBox in the plan. Prescription device: a short form is reviewed before it ships.

See CalmBox Starter →

Client already owns a CalmBox? The Owner Program is $99 →

For athletes and professionals

Don't have a coach yet? We'll work with you

Whether you're an athlete or a professional who performs under pressure, CalmWaves works with you directly. A person builds your plan and watches your progress.

Programs from $49 on the CalmWaves store.

Find your starting point

Your coaching works. Now scale it.

Start for $1 →